To produce the graduates who can build the business knowledge that will benefit the organisation and country. The graduates of this programme will possess the following characteristics:
1. Being expert and able to conduct the business research and propose the guidelines for business development
2. Having ethics and morality in conducting research and business while responsible for the society
3. Being able to connect the world, regional, and local business knowledge, develop from the current knowledge, and build the new knowledge to the academic world or management