Speciallization

• Corporate social responsibility
• Tourism and hospitality marketing
• Wellness tourism
• MICE
• Tourism careers and trends

Awards/Publications

Anantamongkolkul, C., Butcher, K., and Wang, Y. (2019), “Long stay tourists in Thailand; Successful cross-cultural integration into the local neighbourhood”, Tourism Management, 74, October, 144-154

Supanti, D., and Butcher, K. (2019), “Is corporate social responsibility (CSR) participation the pathway to foster meaningful work and helping behaviour for millenials, International Journal of Hospitality Management, 77, 8-18

Chomvilailuk, R., & Butcher, K. (2018), “Impact of strategic CSR marketing communication on customer engagement”, Marketing Intelligence & Planning, 36 (7), 764-777

Dicen, K., Yodsuwan, C., Butcher, K., and Mingkwan, N., (2018) “The Institutional Context for Experiential Learning Investment in Hospitality Education: A Case Study from Thailand” , Eds. Liu, C and Schanzel, H. Tourism Education in Asia, Springer, Chapter 9, 143-160.

Yodsuwan, C., Pianluprasidh, P., and Butcher, K. (2018), “Against the flow: Challenges in tourism development for a small border town in Thailand”, Managing Asian Destinations Edited by Wang, y., Shakeel, A., Kwek, A., and Khoo-Latimore, C. Heidelberg: Springer, Chapter 7, 107-123

Trianasari, Butcher, K and Sparks, B. (2018), “Understanding guest tolerance and the role of cultural familiarity in hotel service failures”, Journal of Hospitality Marketing and Management. 27 (1)