Mae Fah Luang University proudly announces that “Pamori Serum,” developed by the student team FIRST ONE, won "the Best of the Best – Most Effective” Category at the national level in the GSB Yuwapat Rak Thin 2025 competition. The team received an honorary trophy and a cash prize of 50,000 THB on 26 November 2025, at TK Palace Hotel & Convention, Bangkok.
Organised by the Government Savings Bank (GSB), the GSB Yuwapat Rak Thin 2025 competition brought together participants from 67 universities and 342 communities across Thailand. The goal was to apply knowledge and technology with local wisdom and local resources to add value to community products or services, highlighting impactful collaborations that uplift local economies.
The FIRST ONE team collaborated with Mecheeva Community Health Product Enterprise (Wiang Chai, Chiang Rai) to transform Kai Phum (Wolffia globosa) — a locally cultivated ingredient — into Pamori Serum.
The product combines advanced extraction methods with active ingredients such as Quercetin, Bakuchiol, Niacinamide, and Bromelain, offering brightening, anti-aging, and skin-strengthening benefits.
Key Strengths of Pamori Serum
• Adds value to community products for modern markets
• Implements an integrated online marketing strategy
• Builds a brand identity grounded in local cultural capital
• Elevates production to international standards
• Generates meaningful income for the community
FIRST ONE Team Members
- Mr. Suppajak Nanthinawakhun, School of Cosmetic Science
- Miss Natthaphat Singpakwaen, School of Cosmetic Science
- Miss Pattarapa Wijitpaiboon, School of Management
- Mr. Nawin Worawek, School of Management
- Miss Yaraporn Kaewsatuen, School of Management
Advisors
- Asst. Prof. Dr. Punyawatt Pintathong, School of Cosmetic Science
- Dr. Mayuramas Wilai, School of Cosmetic Science
- Assoc. Prof. Dr.Subin Jaita, Rajamangala University of Technology Lanna (RMUTL)
- Dr. Teerapong Yata (Nanotechnology advisor)
- Mr. Pawat Tansurat (Marketing advisor)
This achievement showcases the potential of MFU students to become a vital force for community development and exemplifies how academic knowledge can be integrated to create real impact in local areas.
MFU will continue to promote activities that foster community innovation and support young entrepreneurs. These efforts will help students develop essential 21st century skills and professional entrepreneurial competencies aligned with the context of each academic discipline, with the aim of strengthening local wisdom and empowering community enterprises, One Tambon One Product (OTOP) entrepreneurs, community organisations, and local occupational groups to grow into strong, sustainable businesses.
MFU extends sincere congratulations to the FIRST ONE team and the Meecheeva Health Products Community Enterprise for showcasing their capabilities and bringing pride to Chiang Rai Province and Mae Fah Luang University.
Photo by Government Savings Bank
