MFU Conducts Field Visit for SROI Assessment on Elderly Health Promotion Project in Nang Lae Sub-district

On 29 June 2026, Mae Fah Luang University (MFU), through the Centre for Academic Services, conducted a stakeholder data collection field visit for “the Model Community Development Project for Health Promotion and Fall Risk Prevention among Pre-Elderly and Elderly Populations Using Integrative Medicine.” The visit took place at the multipurpose hall in Village No. 16, Nang Lae Sub-district, Mueang Chiang Rai District.

Held as part of the second cohort of the workshop training programme on "Social Impact Assessment (SIA) and Social Return on Investment (SROI) for Academic Service Projects," the activity aimed to provide MFU personnel with hands-on experience in real-world field data collection. The team conducted in-depth interviews with over 45 individuals, comprising four key stakeholder groups: pre-elderly and elderly project participants, participants' family members, Nang Lae community leaders, and local health leaders.

The data gathered will be used to identify relevant factors for analysis and to determine appropriate Financial Proxies for calculating the Social Return on Investment (SROI), enabling a comprehensive and evidence-based assessment of the project's overall social impact.

Ajarn Panupong Patarachao, Associate Dean of the School of Health Science and Chair of the Working Team, stated that this field visit was essential to the SROI assessment. He emphasised that gathering direct stakeholder feedback allowed the university to genuinely listen to the community, understand the project's true impact, and identify areas for future development. 

Following the field interviews, the working team will enter the data into the SROI calculation framework and draft a final summary report for the next phase of development.

As part of its broader academic service mission, MFU continues to build institutional capacity for rigorous social impact assessment, ensuring its community projects consistently demonstrate clear, concrete and sustainable value.