Educational's Philosophy
"Integrative learning for competent implementation"
Programme’s Philosophy
The beauty business of the country has a tendency to grow continuously and expand to cover consumers of all ages. Beauty technology is an interdisciplinary field which comprises the fundamental science, the aesthetic science in body treatment and beauty promotion, the science-based safe application of aesthetics and technology, and the marketing of business and beauty services. Therefore, the preparation of beauty technology personnel to be proficient and keep up with the relevant technology is absolutely necessary to support the growth of beauty business and services. The program uses the concept of cognitive constructivism as a key foundation for curriculum design and development. Based on the concept, it believes that the creation of knowledge is a process that begins with learners and arises from the integration of experiences, which the learners have encountered around them or new information acquired to connect with existing knowledge resulting in integration to create their own understanding or cognitive structure. Thus, this concept is an important principle applied in the teaching and learning process by focusing on the learners in real situations as well as finding the problem solutions on their own ability and/or with the support of instructors.
Therefore, the program aims to produce graduates with competence and skills in beauty services, body treatments, personality development, beauty improvement, holistic health care, application of beauty technology, research, business operations, marketing and related regulations, and appropriate beauty consultation. Moreover, the graduates have adaptability to work in multicultural society through mechanisms of professional experience and beauty business entrepreneurs to drive beauty business and services to continuously grow.