Master of Business Administration Programme in Business Administration (Thai Programme) with a specialization in Business Administration, revised in the year 2022, boasts the following strengths:
1. The curriculum is designed to equip students with digital business management skills, fostering innovative value creation. In the elective courses, there is a focus on industries such as service, tourism, and international business management, particularly in cross-border trade with the People's Republic of China and countries in the Mekong region. This is aimed at meeting the future demands of the industry.
2. The program aims to produce professionals with specialized knowledge and skills in the field of digital business administration. Graduates should be able to integrate knowledge for research that contributes to managerial development in response to contemporary challenges. The program seeks to enhance competitiveness in the industry, providing benefits to the economy and society.