Objectives

To be the leading research centre for the business analytics and logistics study in order to innovatively develop communities and create a competitive advantage for the industry. Moreover, the research centre operates with our value called LOGIST. This “LOGIST” stands for;

• L – Learning:       We actively promote and stimulate learning activities.
• O – Opportunity:   We adhere to opportunity-centered learning and knowledge generation
• G – Grounded:     We value grounded theory approach to provide in-depth study
• I – Innovatively:    We optimize our research and knowledge works innovatively
• S – Strategy:       We develop strategy for our clients, communities, and the industries
• T – Transforms:    We aim to transform our human resources and the communities

In addition, the research centre undertakes projects and provides consultancy services to a wide range of public and private organizations in both national and international levels.

 

Missions

1. To conduct research and create academic activities in fields of business analytics, business excellence models, supply chain management and international logistics;
2. To create innovation strategies for improving business competencies and creating competitive advantage;
3. To share and apply the logistics and business analytics knowledge to communities and the industries; and
4. To promote cooperation with institutions in international, regional and national levels in the fields of supply chain management and international logistics, entrepreneurships and business-social innovation, business excellence, and tourism management.

 

Head of Centre

Dr. Chatrudee Jongsureyapart
Tel: +66 (0) 5391 6695
Email: chatrudee.jon@mfu.ac.th

 

Outstanding Works

No.	Work	Type of work	Summary
1	Critical Success Factors and Processed Fruit Export Supply Chain Improvement of Thai SME to India	Journal Publication SJR Q3	It is an analysis of critical success factors for entrepreneurs who want to export fruit products to India. The study found that the success factors is quality of Thai processed fruits.
2	Risk Factor Analysis of Rubber Wood Sawn Timber Value Chain as Export to China	Journal Publication SJR Q3	This is a study of risk of exporting rubber wood products to China
3	Risk for Exporting Processed Fruit of Thai SME to India Market	Journal Publication TCI 1	This research aims to study export risk toward Indian market in context of Thai processed fruits. The findings reveal that Indian consumer’s behavior, anxiety of trade contract, and asymmetry information are the significant export risks when Thai SMEs aim to export products to India.
4	Study of Performance and Supply Chain connectivity for sustainability of Thai Exporting Egg in Myanmar Market	Journal Publication and TV Digital Publication on CH 32HD	This is a study of supply chain connectivity of Thai eggs export to Myanmar to enhance the sustainability for Thai egg industry.

 

Collaborations

No.	Collaboration	Type of Collaboration	Summary
1	Kerry express	MOU	The cooperation for internship, guest speaker, factory visit, research and academic activities
2	Kerry Logistics Network Limited	MOU	The cooperation for internship, guest speaker, factory visit, research and academic activities
3	The Civil Aviation Authority of Thailand: CAAT	MOU	The cooperation for internship, guest speaker, factory visit, research and academic activities.

 

Contact

Ms. Pimpaka Kinana
Tel: +669 8246 4704
E-mail: Pimpaka.kin@gmail.com