Programme
| Degree | Academic Programme | Length of Programme |
| B.Sc. | Digital Technology for Business Innovation | 4 Years |
Programme’s Philosophy
To produce graduates who use digital technology as a tool for assembling or building an international digital business with knowledge, creativity, potential for research and able to apply the knowledge to analyze and solve problems by thinking systematically. Having extensive knowledge from the use of digital tools to promote entrepreneurs, marketers, salespeople, as well as expertise in data science. And also be a person with morality, ethics and professional ethics to perform work in various organizations both domestic and international. This will lead to sustainable development of the country as a whole.
Programme’s Objectives
- Have theoretical and practical knowledge in digital business. Able to integrate academics and apply the knowledge to entrepreneurship or a relevant position.
- Knowing and proficient in the use of systems and software for related equipment, including data science.
- Have the potential to study independently, adapt to technology rapidly changing.
- Have a systematic mindset, good analysis and problem solving, good communication skills, presentations, and able to work in a team with others and have leadership.
- Have morals, ethics, professional ethics. There is a sacrifice and responsible for the community society and nation.
Programme’s Highlights
- Emphasizing the integration of skills and knowledge in technology innovation and business practice with a focus on real business practice
- Organizing teaching and learning as an integrated unit
- Learners will have to start a business from the first year to have knowledge. Understanding of factors involved in doing business as well as the sustainable transformation of traditional businesses into digital businesses.
- Able to use digital analytics tools and technology to support business decision making.
- Ability to analyze business and create digital innovations to support digital businesses.
- have negotiation skills, presenting innovative ideas to raise funds to build a sustainable business.
Career Opportunities
- Information technologists who use digital technology to do business.
- Digital Leveraged Entrepreneur
- Business data analyst
- Digital information systems analyst and designer
- Digital-driven marketers
Programme Learning Outcomes: PLOs
- PLO 1: Show honesty responsible for duties and society. Ethical courage and have a public mind.
- PLO 2: Explain basic knowledge, business knowledge and digital technology.
- PLO 3: Ability to apply digital technology to create business innovation. Keep up with the changing technology in the global society.
- PLO 4: Have leadership, creativity. Adapt and be able to work as a team in a multicultural society.
Expected qualities of graduates:
The graduates are expected to possess the following qualities:
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Show honesty responsible for duties and society. Ethical courage and have a public mind.
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Explain basic knowledge, business knowledge and digital technology.
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Ability to apply digital technology to create business innovation. Keep up with the changing technology in the global society.
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Have leadership, creativity. Adapt and be able to work as a team in a multicultural society.
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Ability to use digital technology tools to analyze big data and present information for business decision making.
Tuition and Fees
- 36,400 Baht per semester
- 291,200 Baht per programme
Programme Structure
- Programme Structure
- Bachelor of Science Programme in Digital Technology for Business Innovation
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Total credits: 120 credits (4-year Bachelor’s Degree)
1. General Education Course 30 credits
2. Specific Requirement Course 84 credits
2.1 Core Course 15 credits
2.2 Major Required Course 45 credits
2.3 Major Elective Course 15 credits
2.4 Co-Operative Education 9 credits
3. Free Elective Course 6 credits
(Refer to Bachelor of Science Program in Digital Technology for Business Innovation Year 2022)
