| Degree | Academic Programme | Length of Programme |
|---|---|---|
| B.Sc. | Digital Technology for Business Innovation | 4 Years |
Aiming to produce graduates in accordance with the educational philosophy of Progressivism, which emphasizes hands-on learning and real-world experiences. The approach encourages learners to think critically, be creative and curious, and engage in lifelong learning. In this model, instructors act as facilitators, guiding and supporting students in independently seeking knowledge through experiential learning activities. These include projects, laboratory work, and internships with businesses, all designed to apply academic principles to solve real-world societal problems.
The goal is to develop graduates who can effectively use digital technologies as tools to build or operate digital businesses and are job-ready. These graduates are characterized by their knowledge, creativity, research potential, and the ability to apply knowledge systematically to analyze and solve problems. They are proficient in using digital tools to support entrepreneurship and marketing, with expertise in data science. Moreover, they possess integrity, ethics, and professional responsibility, adhering to legal regulations related to digital business accurately and safely. This enables them to work in both domestic and international organizations, contributing to the sustainable development of the nation as a whole.
To produce graduates with the following qualifications:
1. Possess knowledge and skills in digital business.
2. Demonstrate the ability to analyze and apply data for business decision-making.
3. Be capable of integrating academic knowledge and applying skills to develop or enhance business innovations.
4. Have the potential for self-directed learning and adaptability to rapidly changing technologies.
5. Exhibit communication and presentation skills, and be able to work collaboratively with others in a multicultural society.
6. Uphold ethical standards and demonstrate responsibility to oneself and society.
Bachelor of Science Program in Digital Technology for Business Innovation (Revised Curriculum, 2025)
Key Highlights:
1. Integrative learning through project-based education, fostering a deep understanding of both theoretical and practical aspects.
2. A modern curriculum aligned with current labor market demands.
3. Application of Artificial Intelligence (AI) to enhance work efficiency.
4. Emphasis on English language proficiency in both teaching and learning.
5. Use of real-world problems to develop a comprehensive understanding of practical solutions.
Distinctive Features Compared to Other Institutions:
1. Strong emphasis on English usage for both presentations and instruction.
2. Extensive network with SME sectors integrated into the learning process.
3. Work-Integrated Learning courses that promote student-centered inquiry-based education.
4. Use of authentic problems as core elements in teaching and learning.
1. Information technologists who use digital technology to do business.
2. Digital Leveraged Entrepreneur
3. Business data analyst
4. Digital information systems analyst and designer
5. Digital-driven marketers
PLO1: Describe fundamental knowledge of business and digital technology.
PLO2: Apply essential business knowledge and digital technology tools.
PLO3: Utilize modern digital tools for self-directed learning, communication, and collaboration in a multicultural society.
PLO4: Develop or enhance business innovations through the application of data, tools, and modern digital technologies.
PLO5: Work with integrity and accountability, demonstrating transparency and compliance with laws and regulations.
PLO6: Demonstrate the ability to apply digital technology and communicate effectively in a business context.
Total credits: 124 credits (4-year Bachelor’s Degree)
1. General Education Course 24 credits
2. Specific Requirement Course 94 credits
2.1 Core Course 28 credits
2.2 Major Required Course 42 credits
2.3 Major Elective Course 15 credits
2.4 Co-Operative Education 9 credits
3. Free Elective Course 6 credits
(Refer to Bachelor of Science Program in Digital Technology for Business Innovation Year 2025)
Bachelor of Science Program in Digital Technology for Business Innovation Year 2025