Speciallization

Marketing, Service Marketing, Tourism Marketing, Strategic Brand Management    
 

Awards/Publications

Sopanik, S. (2019) ""Strengthening Cultural Authenticity in Service Touchpoints for Post-Tourists amid the Impact of Rapidly Growing Popularity to Rely on Social Media Platforms"" In Proceedings of 41th Annual ISMS Marketing Science Conference, June 20-22, 2019, Rome,  Italy, University of Roma Tre   

Sopanik, S. (2018). Up To This Point, Is Claiming Cultural Authenticity Still Important Amid Thailand’S Rapid Growth Of Mass Tourism?. Eurasian Journal of Business and Management, 6(3), 44-52.

Sopanik, S. (2017) ""Service Marketing in Digital Economy"" In Proceedings of 6th International Conference on Implications of Research in Business, Economics, Management Social Science and Humanities, Mar. 16, Chiang Mai, Maejo University